Privacy Policy

At GetMyLifeInsurance.ca, we are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

By using our website and submitting your information, you consent to the practices described in this policy.

1. Who We Are

GetMyLifeInsurance.ca is a Canadian lead generation platform that connects consumers with licensed life insurance agents across Canada. We are not an insurance company and do not sell insurance directly.

2. Information We Collect

We collect personal information that you voluntarily provide when completing our quote request form, including:

• Full name, email address, and phone number
• Province and postal code
• Age and gender
• Tobacco/smoking status
• General health information (self-reported)
• Financial information including income range, mortgage balance, and debt amounts
• Coverage goals and reasons for seeking life insurance
• Estimated coverage needs based on your inputs

We also collect verification data to confirm the accuracy of your contact information, including one-time passcodes (OTPs) sent to your email and phone number.

3. Why We Collect Your Information

We collect your personal information for the following purposes:

• To match you with a licensed Canadian life insurance agent in your province
• To provide that agent with context about your coverage needs before they contact you
• To verify that your contact information is accurate and that you have consented to being contacted
• To improve our platform and user experience
• To comply with legal and regulatory requirements

4. How We Use Your Information

Your information is used exclusively to facilitate your connection with a licensed life insurance agent. Specifically:

• Your contact details and needs analysis are shared with one licensed agent in your province
• Your agent will use this information to prepare for their initial conversation with you
• We do not use your information for automated decision-making or profiling beyond what is described above

5. We Never Sell Your Information

We do not sell, rent, trade, or otherwise transfer your personal information to third parties for their own marketing purposes. Your information is shared only with the licensed agent assigned to your inquiry.

6. How We Share Your Information

Your personal information may be shared with:

• Licensed insurance agents — the agent matched to your inquiry will receive your full needs analysis and contact details
• Service providers — we use trusted third-party services to operate our platform, including email delivery (Mailgun) and CRM tools (GoHighLevel). These providers are bound by confidentiality obligations and may not use your data for their own purposes
• Legal requirements — we may disclose your information if required by law, court order, or regulatory authority

7. Your Consent

By submitting our quote request form and verifying your email and phone number, you are providing express consent to:

• The collection and use of your personal information as described in this policy
• Being contacted by a licensed Canadian life insurance agent via phone, email, or SMS

You may withdraw your consent at any time by contacting us at the address below. Withdrawal of consent may limit our ability to connect you with an agent.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, or as required by law. If you have not been successfully connected with an agent within 90 days of submission, your information will be deleted from our active systems.

9. Security

We take the security of your personal information seriously. We use industry-standard measures including:

• HTTPS encryption for all data transmission
• Email and phone verification (OTP) to confirm identity before sharing your information
• Secure, access-controlled systems for data storage

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Your Rights Under PIPEDA

As a Canadian resident, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent to the collection, use, or disclosure of your information
• File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise any of these rights, please contact us using the information below.

11. Cookies and Tracking

Our website does not currently use tracking cookies or third-party analytics tools. If this changes, this policy will be updated accordingly.

12. Children's Privacy

Our services are intended for adults 18 years of age and older. We do not knowingly collect personal information from minors. If you believe a minor has submitted information through our platform, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of our website after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us: