No obligation, everLicensed Canadian agentsResponse within 24 hoursYour info is never sold
39%
of Canadians have coverage
5.7M
Canadians need it but don't
3 min
To complete your analysis
100%
Free, no obligation
Why it matters
What life insurance actually does for your family
It's not a product. It's a promise -- that no matter what happens to you, the people you love won't have to figure it out alone.
🏠
Your mortgage gets paid
Your family doesn't have to choose between keeping the house and paying the bills.
👪
Your income keeps showing up
The groceries, the activities, the school fees -- life goes on without skipping a beat.
📚
Their future stays on track
Your kids' education, your partner's retirement -- the plans you made together don't disappear.
🕊
No one scrambles for funeral costs
The average Canadian funeral runs $10,000 to $25,000. Your family shouldn't have to fundraise while grieving.
😰
You stop carrying the weight
Most people feel instant relief once they have coverage. That peace of mind starts the day you sign.
💸
More affordable than you think
A healthy 35-year-old non-smoker can get $500,000 in coverage for less than a daily coffee.
"I've been meaning to do this for years."
That's the most common thing people tell us. Life gets busy. It feels complicated. It makes you think about things you'd rather not think about.
We're not here to pressure you. We're here to make it simple -- a few honest questions, a licensed agent who takes the time to explain your options without the sales pitch.
You've already taken the hardest step just by being here. Let's finish it.
Your Free Life Insurance Analysis
Takes about 3 minutes · No obligation · 100% confidential
Step 1 of 138%
What has you looking at life insurance right now?
No wrong answer -- this helps your agent understand your situation before they call.
Most people come to us after a life change -- a new baby, a new home, or just a quiet moment where it finally hit them. Whatever brought you here, we're glad you're taking this step.
Who are you protecting?
Think about who would feel your absence the most -- financially and personally.
When you picture the people who depend on you, that's exactly who your agent will be building this coverage around.
What type of coverage are you interested in?
Not sure? No problem -- your agent will recommend what makes the most sense for your situation.
How much coverage do you think you need?
Pick the range that feels right. Your agent will fine-tune this on the call.
A common starting point is 10x your annual income. If you're not sure, pick a range and your agent will help you land on the right number.
What is your approximate annual income?
This helps your agent understand your income replacement needs.
You don't need to be exact -- a range is fine. Self-employed? Use your average over the last 2 years.
Do you have a mortgage or significant debts?
This helps your agent understand what your family would need covered beyond income replacement.
Rough estimates are totally fine here. Your agent will help you tighten up the numbers on your call.
What is your date of birth?
Your age is one of the biggest factors in your premium. The younger you lock in, the better your rate.
This is used to generate an accurate quote for your agent before they call you. All information is kept strictly confidential.
What is your gender?
Insurance companies use this to calculate your premium.
Do you smoke or use tobacco products?
This is one of the biggest premium factors. Be honest -- it comes up in underwriting.
Do any of these health conditions apply to you?
This helps your agent know what products to explore for you. Having a condition doesn't mean you can't get coverage.
Your agent is trained to work with a wide range of health situations. Being upfront here means they come prepared with real options -- not products you don't qualify for.
Where should we send your quote?
A licensed Canadian agent will reach out -- usually within a few hours.
Your information is never sold. It goes directly to a licensed agent in your province who will contact you personally. You're not entering a call centre queue -- you're getting a real person.
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✅
You did it. Seriously -- well done.
A lot of people think about this for years. You just did it in 3 minutes. A licensed Canadian agent will be in touch within 24 hours -- and they'll come prepared with your full profile already in hand.
1
Your profile and coverage needs have been sent to your agent. They'll pull a quote before they even call you.
2
Expect a call or email within 24 hours. Have questions ready -- there are no dumb ones.
3
Zero obligation. If it's not the right fit, there's no pressure. This is about your family -- not a sale.
The process
Simple from start to finish
No complicated process. No long waits. A real agent with your real numbers.
1
Answer a few questions
Tell us about your situation in about 3 minutes. No calculations, no stress.
2
Agent pulls your quote
Your licensed agent uses your profile to pull real pricing before they call you.
3
They call you prepared
A real conversation with a licensed Canadian agent who already knows your situation.